Asetek develops, manufactures and markets high-performance IT cooling products. The primary end users are gamers and enthusiasts as well as data centers all over the world. With more than 6 million units sold and focus on constant innovation, Asetek is a leading global player with annual sales of close to half a billion kroner.

The result so far is a revitalized identity for Asetek, a new corporate website and a new co-branding strategy. with the well-known computer brands that use Asetek's technology and products to enhance the performance of their computers.

Over the coming years, the focus is on building the knowledge and preference level for Asetek with the end user through a number of different efforts besides the co-branding strategy. Among other things. Asetek stands behind Coolnation Masters, an online forum and gaming event for all gamers around the world. Clienti has also helped develop the identity and website around Coolnation.

The game continues!

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Customer
Asetek
Contact person
Anders Bjørnstrup

 

In order to strengthen the relationship and awareness of the end-user, together with Asetek, we have developed a new brand strategy that will ensure even greater preference for Asetek's products from the end-user.

 

Asetek is behind Coolnation Masters, an online forum and gaming event for all gamers around the world.

The game continues!

Want to know more?

Anders Bjørnstrup

Manager / Partner