Analysis showed that Bjerringbro often was perceived as an ordinary, provincial town, best known for its location near the renowned pump company Grundfos. However, the city is anything but ordinary; rather, it is beautifully situated and has many clubs and associations a strong education and business life. That story needed to be told.

To increase awareness of Bjerringbro, we created the payoff “Midt i hele verden” (At the centre of the world) which, literally, became the centre of the new communication platform – including a story about the many opportunities that exist in Bjerringbro. These were presented in a detail-oriented campaign video.

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Viborg Kommune
Contact person
Mette Danmark


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Mette Danmark

CEO / Partner