Campaign, identity and websiteTo increase awareness of the scenic, Central Jutland town, Bjerringbro, the task was to develop a campaign that would create pride among inhabitants as well as attract new potential residents to the city.
Analysis showed that Bjerringbro often was perceived as an ordinary, provincial town, best known for its location near the renowned pump company Grundfos. However, the city is anything but ordinary; rather, it is beautifully situated and has many clubs and associations a strong education and business life. That story needed to be told.
To increase awareness of Bjerringbro, we created the payoff “Midt i hele verden” (At the centre of the world) which, literally, became the centre of the new communication platform – including a story about the many opportunities that exist in Bjerringbro. These were presented in a detail-oriented campaign video.