New identity and brand platformAs part of the corporation’s increased focus on facade panels as a business area, including the construction of a new, large facade production, Clienti was handed the international rebranding of Cembrit Holding. This meant, among other things, a new brand identity and communication platform to strengthen Cembrit's competitiveness across Europe.
Cembrit is one of Europe's leading companies in the development and production of fibre cement building materials. But they needed more than solid products and materials and technical specifications to differentiate themselves in an internationally competitive market.
Based on Cembrit's DNA and history, we created the platform Building Better Days which forms the basis of the new identity and platform.
Clienti has, besides creating the entire platform and identity, been responsible for the development of all launch materials, brand films and the new website. In addition, our inhouse photographer, Nils Krogh, and his team are behind all the imagery that has been shot around Cembrit's locations in Europe.