Digital revitalizationA revitalization of Tivoli Friheden on digital media and their website as well as development of new video and pictorial material.
Tivoli Friheden in Aarhus offer amusement for the whole family, and in 2018 the theme park had over 600,000 guests. Clienti’s challenge was to strengthen the park's presence on digital media and thereby create maximum visibility in order to attract even more guests in the future.
In order to ensure relevance to the target group, we collected data through Tivoli Friheden’s website, statistics from previous seasons and through target group analyses. On the back of that we created a digital media package with intelligent advertising via social media and Google Ads.
In addition, the design on friheden.dk was optimized, so it now appears up-to-date with current trends in mobile browsing.
Furthermore, we created new content for the website in form of evocative imagery and dynamic videos.
The new website has given the park’s visual identity a significant boost, and an easier and more vibrant way of navigating has improved the user experience. Through tailored advertising on Facebook, Instagram and Google, as well as email marketing, the theme park has achieved several record-high results. Including a 25% increase in the number of season card holders from 2017 to 2018. Likewise, 2018 was a record-breaking year with over 169,000 guests at the Fed Fredag (Cool Friday) concerts and with 55,000 guests during the Halloween week.