Clienti is branding North Jutland in 2019
The tourism is growing at a slower rate in North Jutland than in the other regions of Denmark, but at VisitNordjylland they are getting ready to change this. Clienti has been hired to help kickstart this mission.
A national campaign in 2019 which will give North Jutland a new strong position in the market, that was the task. VisitNordjylland chose Clienti to help with this.
”We needed a strong and strategic agency partner who were able to make a quick delivery, and this is why we chose to approach Clienti. They have up till now performed an excellent job, and I am convinced it will help improve our marketing, as well as create the clear position which show we currently lack.”
The people at VisitNordjylland have in recent months worked hard in preparation for the fight for more tourists. The newly appointed CEO, Ann Marie Søborg, gives a short explanation:
”We haven’t experienced the same growth as the other regions of Denmark, and we need to change that. All the players in North Jutland agree that we have to reverse this development, and that it requires a determined strategy and a strong edge and identity to our marketing”.
At Clienti they are very pleased with the task, as they consider it a dream case.
”To help market the region where most of us grew up is amazing, and something we are very excited about. We look forward to working with the team from VisitNordjylland and the other partners affiliated with the task”, siger adm. direktør for Clienti Mette Danmark.
In the fall VisitNordjylland ran an EU tender to find the media agency they would be collaborating with, and within the next few months a process concerning yet another EU tender will be initiated to find the future advertising agency.