The public housing organisations in North Jutland are relaunching the joint waiting list with Clienti as their agency partner.
Since a union in 2015, nine public housing associations in North Jutland have collaborated on the housing portal BoiAalborg (Live in Aalborg) which is a common waiting list where people seeking housing can create a profile and gain access to public housing. With Clienti as both a strategic and creative partner, the housing portal will from November 2018 change its name. This is because the waiting list nowadays not only gives access to housing in Aalborg – but to more than 20,000 rental homes throughout North Jutland.
The housing organizations of North Jutland decided to unite to make it easy and cheap for the North Jutes to rent public housing in Aalborg and the surrounding areas. This is still the purpose, but the geographical area has expanded over the past few years.
”We have for some time wished that our name and identity reflected the fact that we are the largest intermediary of public housing – not just in Aalborg, but in all of North Jutland. Consequently, we have changed our name to Bo i Nord (Live in North). This name gives a clearer picture of what we are all about”, says Jane Christensen, chairman of Bo i Nord.
In order to ensure a successful implementation, the housing associations of North Jutland have chosen Clienti to develop a new brand and communication platform – as well as implement the future omnichannel communication. CEO in Alabu Bolig and chairman of the marketing committee, Klaus Ringgaard says:
”We chose Clienti, as we faced a task that required a strategically experienced partner who was capable of executing at a high level of creativity”.
At Clienti the collaboration is viewed with great satisfaction:
"We were very happy about being chosen as partner on this project, as it is so meaningful for many people in our region.
With Bo i Nord’s ambitions, the member organizations have agreed to welcome an even broader regional collaboration between public housing associations, as this will ultimately benefit all North Jutes. This is something we really want to be a part of", says Account Manager at Clienti, Michael Eliasen