Arctic Group
Arctic Group is a family-owned group that has become one of the strongest private groups in Greenland. Every day the group's sales company, Arctic Import, ensures that overseas goods within canned and dried foods, furniture, groceries etc., are delivered to companies, restaurants, retailers, hotels and other places in the North Atlantic.
Clienti has been involved since 2018, when Arctic Group requested help with creating a new strategic communications platform and identity to strengthen future go-to-market activities and ensure continued growth. Together we initiated an extensive process with a large representation of employees and jointly created a leaner go-to-market structure for the group’s various brands.We coined the brand promise/pay-off "Experts in the North", which became the symbol of the future direction. Now they will be concentrating 100% on their core competencies and their DNA and cultivating the North Atlantic as their home ground. The solution was packaged in a new identity that communicates both modernity and North Atlantic DNA.
The Group is a specialised trading partner for public and private companies within primary markets in Greenland, Iceland and the Faroe Islands.
