Asetek
Asetek develops, manufactures and sells high-performance computer cooling products. The primary end-users are gamers and enthusiasts, as well as data centres around the world. With more than 6 million units sold and a focus on constant innovation, Asetek is a leading global player with an annual turnover of nearly half a billion kroner.
So far, the result is a revitalised identity for Asetek, a new corporate website and a new co-branding strategy with the well-known computer brands that use Asetek's technology and products to boost the performance of their computers.
In the years to come, focus will be on building Asetek awareness and preference among end-users through a variety of initiatives in addition to the co-branding strategy. Asetek is, among other things, the creator of Coolnation Masters, an online forum and gaming event for gamers worldwide. Clienti also assisted with the development of Coolnation’s website and identity.
The game continues!
To strengthen therelationship with and knowledge of end-users, we worked with Asetek on developing a new brand strategy to increasethe preference for Asetek's products among end-users.
Asetek is the creator of Coolnation Masters,
an online forum and gaming event
for gamers worldwide.
The game continues!