SACKit CHARGEit
Chargers are becoming more and more important in our daily lives. As modern people we have developed an extreme dependency on our phones, which requires them to be available and charged 24/7. Running out of power is close to a disaster. Frustration, arguments and problems are bound to arise between couples and within families if people "borrow" each other's chargers. Or even worse, if they take each other's phones out of the charger because they're in the way. In addition, the different types of plugs and "old-fashioned" chargers don't exactly look modern.
CHARGEit is designed for modern and dynamic people – in every way. The product meets needs, solves problems, and represents both functional and aesthetic value. It saves the user time, reduces hassle, makes ugly wires obsolete and gives everyday life an extra boost. It's smart, practical, cool and stylish. Quality from top to bottom; but still at a price most can afford. We took the essence of all this and turned it into the concept
POWER OF HARMONY
executed with a twinkle in the eye through two short films – showing situations we all recognise from our everyday lives.